Capabilities Statement 101

Description:

This class is the perfect starting point for small businesses new to government contracting. Most small businesses struggle to position themselves effectively with buyers and prime contractors — and the capability statement is often the missing piece.

Your capability statement is your business résumé and your most important B2G marketing tool. In this session, you’ll learn what goes into a strong capability statement, how to highlight what makes your business unique, and how agencies and primes use these documents during vendor evaluations.

What Attendees Will Learn:

• What a capability statement is and why it’s essential

• The five key elements every capability statement must include