If every pricing decision starts with a competitor’s number or another discount, your offer’s value can get lost. Pricing also communicates how customers should understand what they are buying.

Beyond the Price Tag is a pricing psychology audio course lasting 1 hour 34 minutes. Listen for guidance on perceived value, price framing and customer decisions, then use the examples to review how you present your own prices.

Think beyond the lowest price

• Explore pricing psychology principles explained in plain language.

  
  

• Consider how customers interpret prices and the way offers are framed.

  
  

• Review approaches to standing out without automatically undercutting competitors.

  
  

• Examine discounting as a deliberate choice rather than a default reaction.

  
  

• Compare perceived-value considerations with pricing based only on cost.

Who it is for

For entrepreneurs, founders, small business owners, marketers and consultants reviewing product or service pricing.

What you receive

You receive the audio course in a ZIP download, with pricing principles, real-world examples, strategic discounting techniques and perceived-value guidance.

File details and license

• Format: Audio Course (ZIP)

  
  

• Duration: 1 hour 34 minutes

  
  

• File Size: 221 MB

  
  

• License: For your own learning and use in your business. Resale, redistribution, and rebranding rights are not included.

  
  

• Delivery: Instant digital download

  
  

• Support: Message us anytime—we typically respond within 24 hours

Download Beyond the Price Tag and take a closer look at how your pricing communicates value.