Healthcare Communication

Explore strategies, tools, and insights for effective communication within the healthcare industry—from patient education and digital platforms to internal team alignment and regulatory compliance.

White tablets spilling from a plastic pill bottle, representing the pharmaceutical and consumer healthcare industry.

The Rise of Consolidation in Healthcare Marketing and Its Impact on Innovation

Healthcare giants are consolidating marketing under fewer global agency partners, aiming for efficiency, stronger buying power, and greater use of AI. While these moves promise cost savings and innovation, they also pose risks around agility and creativity. For healthcare marketers, consolidation offers both opportunities and challenges—making it essential to adapt strategies that balance innovation with streamlined execution.

Will Herth

Oct 23 min read

Digital illustration of a glowing desk calendar showing the number 8 beside a bright megaphone, symbolizing an eight-day marketing plan and effective communication strategy.

The Impact of HHS Grant Terminations on Public Health and Pharma Sectors

The sudden termination of HHS pandemic-related grants is sending shockwaves through the healthcare and biopharma sectors. In this post, Herth Solutions explores the far-reaching implications for research continuity, public health infrastructure, and the future of federally supported innovation.

Will Herth

Aug 273 min read

Two healthcare professionals in blue scrubs discussing patient information using a digital tablet in a clinical setting.

Digital Health Communication Strategies for Healthcare Organizations

Explore how healthcare organizations can improve patient engagement, satisfaction, and outcomes through effective digital communication strategies—ranging from telehealth and mobile apps to email campaigns and social media.

Herth Solutions Editorial Team

Aug 55 min read

Group of business professionals collaborating at a table, reviewing charts and documents in a bright modern office.

Maximizing Impact: Lean Operations in Government Contracting

Discover how lean operations are transforming government contracting. Learn practical strategies to reduce waste, cut costs, and boost performance—whether you're a contractor or an agency striving to improve service delivery.