7 Common Content Marketing & SEO Mistakes (and How to Fix Them)

Whether you're building a brand from scratch or scaling digital efforts, a few common missteps can quietly sabotage your growth. At Herth Solutions, we’ve seen the patterns — and they’re usually avoidable.

Here are seven critical mistakes we see too often, and what to do instead.

1. No Clear Call to Action (CTA)

Every page needs to tell the visitor what to do next. “Learn more,” “Book a call,” or “Get started” — it doesn’t matter what it is, just be clear.

Fix it: One focused CTA per page. Too many options = no action.

2. Skipping the Strategy Phase

Posting content without a plan is just noise. Without goals, audience targeting, and keyword research, you're likely wasting resources.

Fix it: Start with objectives. Build a content calendar tied to search demand and business outcomes.

3. Blogging Just to Blog

Publishing frequently isn’t the same as publishing effectively. Thin content, no keywords, and irrelevant topics won’t rank — or convert.

Fix it: Prioritize quality over quantity. Make every post solve a real problem or answer a searched question.

4. Relying Too Much on Social Media

Social platforms are great, but they can change overnight. Your website is the only digital asset you fully control.

Fix it: Use social to drive traffic — but build authority, collect leads, and convert visitors on your site.

5. Ignoring Analytics

If you’re not reviewing performance, you can’t improve.

Fix it: Track traffic, time on page, and conversion rates. Use data to double down on what works and drop what doesn’t.

6. Targeting the Wrong Audience

Great content aimed at the wrong people delivers zero ROI.

Fix it: Know your ideal customer. Create for their pain points and promote where they spend time — not where you think they do.

7. Pushing Too Hard, Too Soon

Content should educate, not pressure. If every post screams “Buy Now,” you’re turning people away.

Fix it: Map content to the customer journey — awareness, consideration, decision — and offer value at each stage.

Final Word

Digital marketing only works when it’s intentional. Avoid these common pitfalls, and you’ll spend less, convert more, and build a strategy that actually scales.