Digital Strategy & Marketing

Choosing the right advertising platform is key to maximizing your marketing ROI. This guide helps small businesses understand the strengths of Meta, Google, TikTok, and LinkedIn Ads—so you can focus your budget where it counts most. Learn how to identify your best-performing channels, refine your targeting strategy, and scale your campaigns for sustainable growth and measurable results.

Artificial intelligence is transforming how small businesses operate — helping owners save time, cut costs, and drive smarter growth. From chatbots and automation tools to AI-powered analytics, even the smallest teams can now compete on a larger scale. Learn how to use AI responsibly, boost efficiency, and innovate faster with practical, real-world tools designed to help your business grow smarter every day.

Discover essential automation strategies to streamline operations, boost productivity, and drive growth for your small business. This blog breaks down practical tools and techniques that save time, reduce costs, and help you focus on what matters most—scaling your impact. Whether you're just starting out or looking to improve existing processes, learn how automation can unlock efficiency and set your business up for long-term success.

Healthcare giants are consolidating marketing under fewer global agency partners, aiming for efficiency, stronger buying power, and greater use of AI. While these moves promise cost savings and innovation, they also pose risks around agility and creativity. For healthcare marketers, consolidation offers both opportunities and challenges—making it essential to adapt strategies that balance innovation with streamlined execution.

AI adoption is transforming small businesses, with nearly 60% already using it to improve customer service, marketing, and online visibility. By 2026, most small business owners plan to leverage AI tools and emerging technologies like crypto to stay competitive. From building stronger online presences to boosting SEO with AI-powered platforms, learn how smart adoption today can give your business a major advantage tomorrow.

AI tools like Gemini, ChatGPT, Claude, Meta AI, and Perplexity are changing the way we work. Learn how to choose the right platform, refine prompts, and unlock smarter strategies with our featured AI Platform Masterclass.

Struggling to stand out in today’s crowded market? Discover how the Find Your Niche AI Prompt Pack can help you unlock clarity, define your unique value, and carve out a profitable niche—fast. Whether you're launching a new business or pivoting an existing one, this tool gives you the prompts you need to gain focus, build momentum, and succeed with confidence. Ready to level up? Your ideal niche is just a few prompts away.

AI is changing how we see and interact with the world. Tools like Google Gemini Live, Lens, and Arts & Culture are turning everyday moments into powerful, hands-on learning experiences. From identifying landmarks to exploring museums from home, this blog explores how AI is redefining travel, education, and cultural discovery. Discover what’s next—and how Herth Solutions helps organizations stay ahead of the curve.

Discover Google’s latest AI tools—Imagen 4, AI Mode in Search, Deep Research, and Flow—and see how they’re revolutionizing creativity, productivity, and the way we search for information.

Small businesses face new tariffs of 10–41% and steady interest rates that are reshaping costs, pricing, and financing. To stay resilient, owners must reassess suppliers, manage debt wisely, streamline operations, and embrace digital tools. Transparency with customers and adaptability in strategy are key to building trust and long-term stability. At Herth Solutions LLC, we help clients navigate change with Lean Operations, Maximum Impact.

What the new DOGE directives mean for small & mid-sized federal contractors—and how to respond. Learn the essentials: payment-logging systems, written justifications, travel approvals, rapid contract/grant reviews, and property/lease impacts. Includes a 30-day action checklist to stay compliant and competitive.

Blogging is one of the most powerful tools small businesses can use to improve SEO and boost website traffic. From keyword targeting and backlinks to fresh, engaging content, blogs help your site rank higher on search engines while building authority and trust with your audience. Learn how consistent blogging can increase visibility, attract more customers, and strengthen your online presence.

Avoid these common content marketing and SEO mistakes that waste time and budget. Learn how to fix them and drive real results with smart strategy.

Explore how healthcare organizations can improve patient engagement, satisfaction, and outcomes through effective digital communication strategies—ranging from telehealth and mobile apps to email campaigns and social media.